Jay-Z named chief model strategist of Californian cannabis firm

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Jay-Z has partnered with a cannabis firm to change into the organisation’s chief model strategist in a multi-year deal.

The announcement was made in an announcement printed on the web site of Caliva, a cannabis firm which was based in 2015 and whose headquarters are primarily based in San Jose, California.

Caliva merchandise are presently offered solely in California.


The corporate’s produce features a pressure of cannabis known as “Alien OG”, vape pens, pre-rolled cannabis joints and drinks.

The Caliva assertion outlines that Jay-Z will “enter into multi-year partnership with Caliva as chief model stategist”, taking part in “a vital position driving artistic course, outreach efforts and technique for the model”.

Jay-Z says that he and Caliva “wish to create one thing wonderful, have enjoyable within the course of, do good and convey individuals alongside the way in which”.

“Something I do, I wish to do accurately and on the highest stage,” the 49-year-old says.

“With all of the potential within the cannabis business, Caliva’s experience and ethos makes them the very best accomplice for this endeavour.”

Jay-Z’s place, Caliva states, will contain offering help to people who’ve been launched from jail after being charged with cannabis-related offences.

This may embody advocating for stated people and providing them job coaching.

Earlier this 12 months, Jay-Z collaborated with fellow rapper Meek Mill to launch a jail reform organisation known as Reform Alliance.

The rappers, along with different founding companions, pledged $50m (£40m) in the direction of launching the organisation.


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“We stand behind our model promise of offering customers with consistency, transparency, and accessibility,” Caliva states on its web site.

“We had been constructed on a basis of belief and we search to be referred to as the most trusted identify in cannabis.”

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