Jay-Z joins cannabis firm as chief model strategist | Music

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Billionaire rapper Jay-Z is getting into the fast-growing cannabis business, taking a job with California firm Caliva as a strategist.

Privately-owned Caliva, shaped in San Jose in 2015, mentioned on Tuesday that Jay-Z had entered a long-term partnership wherein he’ll concentrate on outreach and the artistic route of the corporate.

The rapper, whose formal title with Caliva might be chief model strategist, may also additional his social justice efforts by growing job coaching for former prisoners in addition to fostering high quality and equity within the growth of the authorized marijuana business, the corporate mentioned in a press release.

“We need to create one thing superb, have enjoyable within the course of, do good and convey individuals alongside the way in which,” the rapper mentioned in a press release.

Jay-Z earlier this 12 months helped to launch a felony justice group known as the Reform Alliance with a purpose of serving to to get 1 million Individuals out of jail and on probation or parole within the subsequent 5 years.

Jay-Z, 49 was named by Forbes journal in June as the primary hip-hop artist to change into a billionaire because of investments in clothes, champagne, the ride-hailing service Uber and his Roc Nation leisure firm.

He’s the newest superstar to get into the marijuana enterprise as its legalization for leisure use has unfold to 11 US states, together with California.

The rapper Snoop Dogg has his personal model, Leafs by Snoop, and the actor Whoopi Goldberg in 2016 launched a line of medical marijuana merchandise geared toward offering aid from menstrual cramps.

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